We took Warehouse’s Christmas campaign to where the real party happens, in ‘The Girls Room’. I co-owned this campaign from conception to multi-channel dissemination together with my creative partner. We shot in the Ministry of Sound with Emma Summerton, and I was responsible for concept, content and messaging – including storyboarding video and sound direction - across all channels from social to store.
"Come in out of the cold, into the city's soft centre, where strangers become allies, the compliments are free and the drama is left on the dancefloor."